Customer Case Study
How Ocean Tree Dive Centre transformed operations with Dive Admin
Ivan Lavelle, Ocean Tree Dive Centre — Bali, Indonesia.
Streamlined bookings, paperless SSI workflow, and a platform built by people who actually understand running a dive centre.
At a glance
- Customer
- Ocean Tree Dive Centre
- Location
- Bali, Indonesia
- Reviewed by
- Ivan Lavelle
- Training agency
- SSI
- Product
- Dive Admin
- Rating
- 5 / 5
Outcomes
The challenge: juggling bookings, comms and paperwork
Before switching to Dive Admin, Ocean Tree Dive Centre was running bookings, customer communication, schedules and paperwork across multiple disconnected systems. The result was the same pain point most growing dive centres recognise: unnecessary admin overhead and a slower customer experience.
For a busy Bali operation managing daily dives, courses and trips across a mixed team of staff and guests, every minute lost to copy-pasting between tools is a minute not spent on the diver in front of you.
Photo: oceantreebali.com
The solution: one platform, built for dive centres
Since implementing Dive Admin, Ocean Tree manages bookings, staff scheduling, customer records and daily operations in one place — instead of stitching workflows together across multiple tools. Ivan describes the change as completely transforming the way we manage operations.
What stood out to the Ocean Tree team wasn’t just consolidation. It was that Dive Admin doesn’t feel like a generic booking system retrofitted to diving — it was designed by people who have lived the workflow of a real dive centre.
“What really stands out is that the people behind Dive Admin genuinely understand the diving industry and how a real dive centre operates. It doesn’t feel like generic booking software adapted for diving — it feels like a system designed by people who truly understand the day-to-day realities, pressures and workflow of running a dive business.”Ivan Lavelle — Ocean Tree Dive Centre, Bali
Where it shows up day to day
- Centralised diver records, certs, medicals and history
- Daily trip and dive scheduling with staff assignment
- Customer communication tied to bookings, not a separate inbox
- Digital forms and waivers — no more chasing paper
- Integrated invoicing and online payments
- Operations that hold up during peak periods, not just slow weeks
SSI integration: less paperwork, faster bookings
SSI ↔ Dive Admin course sync, in-product.
For an SSI dive centre, certification and crossover paperwork is a constant background tax on the team’s time. Dive Admin’s native SSI integration removes most of that overhead and connects the booking journey end-to-end.
For Ocean Tree, the impact was concrete and immediate:
- Significantly reduced paperwork — less manual data entry, fewer forms to chase.
- Improved customer journey — a smoother path from enquiry to certified diver.
- Faster enquiry → booking conversion — enquiries move through the funnel much more efficiently.
Support that listens
Implementing any new system in a busy dive operation is risky — the team is learning new tools while still running guests every day. Ocean Tree singled out Dive Admin’s support during that transition.
“The support team has been excellent throughout, always responsive, helpful and open to feedback, which makes a huge difference when implementing new systems within a busy operation.”Ivan Lavelle — Ocean Tree Dive Centre, Bali
The full review, in Ivan’s words
Working with Dive Admin has completely transformed the way we manage operations at Ocean Tree Dive Centre. Before switching, we were juggling bookings, customer communication, schedules and paperwork across multiple systems, which created unnecessary admin and slowed down the customer experience.
Since implementing Dive Admin, everything is far more streamlined, organised and efficient. The platform has made it much easier to manage bookings, coordinate staff schedules, track customer information and keep daily operations running smoothly, even during our busiest periods.
What really stands out is that the people behind Dive Admin genuinely understand the diving industry and how a real dive centre operates. It doesn’t feel like generic booking software adapted for diving, it feels like a system designed by people who truly understand the day-to-day realities, pressures and workflow of running a dive business.
The SSI integration has also been a huge advantage for us. It has significantly reduced paperwork, improved the overall customer journey and helped us move enquiries through the booking process much faster and more efficiently.
The support team has been excellent throughout, always responsive, helpful and open to feedback, which makes a huge difference when implementing new systems within a busy operation.
We would highly recommend Dive Admin to any dive centre looking to modernise their operations, reduce admin workload and create a smoother, more customer-focused experience for both staff and guests.
— Ivan Lavelle, Ocean Tree Dive Centre, Bali
Frequently asked questions
Who is Ocean Tree Dive Centre?
Ocean Tree Dive Centre is a dive centre based in Bali, Indonesia, running diver training, guided dives and trips. They switched to Dive Admin to consolidate bookings, customer communication, scheduling and paperwork into one platform.
What did Ocean Tree use before Dive Admin?
Multiple separate systems for bookings, customer communication, schedules and paperwork. Ivan Lavelle described it as “juggling” — which created unnecessary admin overhead and slowed down the customer experience.
What changed after implementing Dive Admin?
Everything is far more streamlined, organised and efficient. Bookings, staff scheduling, customer records and daily operations run smoothly — including during the busiest periods of the year.
How did the SSI integration help?
The SSI integration has significantly reduced paperwork, improved the overall customer journey, and helped Ocean Tree move enquiries through the booking process faster and more efficiently.
Would Ocean Tree recommend Dive Admin?
Yes. Ivan Lavelle highly recommends Dive Admin to any dive centre looking to modernise operations, reduce admin workload and create a smoother, more customer-focused experience for both staff and guests.
Run your dive centre like Ocean Tree does
Bookings, schedules, divers, SSI and paperwork — in one platform built by people who actually run dive centres.